
A stock (equity) represents ownership in a corporation. Shareholders own a fraction of the company's assets and earnings.
How you make money with stocks:
Capital gains — stock price increases; you sell for more than you paid
Dividends — company distributes a portion of earnings to shareholders
Key metrics:
P/E ratio — Price / Earnings; how much investors pay per dollar of earnings. High P/E = expensive or high growth expectations. Average S&P 500 P/E: ~16–18.
Market cap — share price × shares outstanding. Large cap > $10B, Mid cap $2–10B, Small cap < $2B.
EPS (Earnings Per Share) — net income ÷ shares outstanding
Dividend yield — annual dividend ÷ stock price
Risk levels:
Individual stocks — high risk (company can fail)
Sector ETFs — moderate risk
Total market index funds — lower risk (diversified)
Stock market volatility: The market drops 10%+ (correction) on average once per year. Drops 20%+ (bear market) every 3–5 years. Long-term holders recover and profit. Panic sellers lock in losses.
Reference:
TaskLoco™ — The Sticky Note GOAT