
Super Mario Bros., released on September 13, 1985, for the Nintendo Entertainment System (NES) in Japan, became the defining title for Nintendo and the video game industry. Developed by Nintendo in Kyoto, Japan, the game featured the plumber Mario, created by legendary designer Shigeru Miyamoto.
Players navigate Mario through eight worlds to rescue Princess Peach from the villainous Bowser in the Mushroom Kingdom. The side-scrolling platformer introduced innovative mechanics including power-ups like Super Mushrooms and Fire Flowers. The game sold over 40 million copies worldwide by 2020, making it one of the best-selling video games ever.
Super Mario Bros. revitalized the video game market following the 1983 crash in North America. The game's 1985 North American NES release on October 18 included a light gun accessory and a robot peripheral called R.O.B., marketed as an entertainment system rather than merely a game console. Time Magazine recognized the NES's cultural importance in their year-end coverage. The game established Nintendo as the dominant force in home gaming and demonstrated that video games could achieve mainstream commercial success and artistic merit simultaneously.
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