
In the 1930s, B.F. Skinner invented the "operant conditioning chamber" — universally known as the Skinner box — to study how consequences shape behavior in rats and pigeons.
An animal in the box could press a lever (or peck a disc) to receive food pellets. Skinner varied the schedule of reinforcement to study how different reward patterns shaped behavior.
Variable ratio reinforcement is the engine behind slot machines, social media notifications, email checking, and most addictive digital behaviors. Skinner's pigeons and Silicon Valley's engagement engineers arrived at the same formula independently.
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