
In 2010, Daniel Kahneman and Angus Deaton published a landmark analysis of 450,000 Gallup poll responses examining the relationship between income and two distinct types of well-being.
Emotional well-being improved with income up to approximately $75,000/year (2010 dollars). Beyond that, additional income showed no meaningful relationship with day-to-day emotional experience.
Life evaluation continued to rise with income beyond $75,000 — suggesting that higher income makes people think better about their lives even when it no longer improves how they feel.
Matthew Killingsworth's 2021 study found emotional well-being continued rising beyond $75,000. A 2023 joint analysis by Kahneman and Killingsworth found the plateau exists mainly for people who are unhappy at baseline — for those already happy, income continued to improve experience at all levels.
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