
Tobi Lütke co-founded Shopify in 2006 after building his own e-commerce platform for his snowboard shop because no existing solution was good enough — and grew it into the infrastructure layer powering over 4 million online stores and $235 billion in annual merchant sales. Born in Koblenz, Germany in 1980, Lütke was a self-taught programmer who dropped out of school at 16 to apprentice as a computer programmer. Shopify's mission — arming the rebels against Amazon's dominance in e-commerce — resonated with entrepreneurs globally. His philosophy of building software by working backward from the ideal merchant experience made Shopify the defining platform of the direct-to-consumer commerce era.
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