
Coco Chanel founded the Chanel fashion house in 1910 and single-handedly liberated women's fashion from corsets and excessive ornamentation — introducing jersey fabrics, the little black dress, the Chanel suit, and Chanel No. 5 perfume, creating a concept of modern feminine elegance that endures a century later. Born Gabrielle Bonheur Chanel in Saumur, France in 1883 into poverty and orphaned young, she used her talent as a seamstress and an iron will to build one of the most valuable luxury brands in history. Chanel is worth over $15 billion today. Her story — reinventing oneself and an entire industry simultaneously — makes her among the most instructive entrepreneurs who ever lived.
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