Rihanna is the world's wealthiest female musician — but the majority of her $1.4 billion net worth comes not from music but from her entrepreneurial ventures: Fenty Beauty, launched in 2017 with LVMH as partner, and Savage X Fenty lingerie. Born Robyn Rihanna Fenty in Barbados in 1988, she launched Fenty Beauty with 40 foundation shades at launch — far more than any competitor — directly addressing the lack of diversity in the beauty industry. The brand generated $100 million in sales in its first 40 days. Fenty Beauty's inclusive positioning permanently changed how the entire cosmetics industry approaches shade range and marketing.
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