
The impact bias is the tendency to overestimate the emotional impact — both intensity and duration — of future events on well-being, whether positive or negative.
Daniel Gilbert's research shows that people dramatically overestimate how long they'll feel bad after a breakup, job loss, or rejection — and how good they'll feel after a promotion, windfall, or achievement. Actual happiness returns to baseline far faster than predicted.
Humans have a remarkable unconscious capacity to rationalize, reframe, and adapt to negative events. We manufacture positive interpretations — and we do it without noticing, which is why we don't factor it into predictions.
People who suffer serious accidents or win the lottery show remarkably similar happiness levels within a year. Adaptation is the dominant force.
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